Founded in 2004, e.l.f. is a cosmetics brand that is devoted to making luxurious, high-quality beauty products available to everyone. Now it is one of the fastest growing beauty companies in the United States that offers inovative beauty products at
affordable value. Customers can purchase e.l.f. products through their e-commerce site, as well as in free standing e.l.f. stores across the country and in top national retailers likeh Target, Walmart, Ulta and CVS.